Huron East is Rebranding!

The Municipality of Huron East is re-branding and we need feedback from you! Tell us what Huron East means to you! Registration is not required for this survey.

Huron East recently completed a Strategic Plan, which identified the need for a municipal brand to enhance communication with residents through clear, consistent messaging. This Strategic Plan is a roadmap to achieve positive results for our community within this term of Council and beyond.

Contrary to popular belief, a brand is not just a logo, product, or service. A brand is a series of elements coming together to generate an emotional response to the community. A brand is a perception; what comes to mind when your name is mentioned and not what people say you are.

A revitalized brand identity offers a community many benefits, including an enhanced tourism and investment industry that helps attract consumers and sustainably nurture economic growth. Additionally, a brand identity will:

• Differentiate a community from competing/nearby towns and cities
• Forge strong emotional connections with audiences
• Display a community's distinct assets and exciting experiences
• Spark curiosity in tourists; increases the number and length of visits
• Help attract repeat businesses and drive investment to the area
• Facilitate renewed civic pride/ambassadorship in residents and attract new families to the area
• Provide an effective and polished platform from which to mobilize marketing activities and ongoing campaigns

The Municipality is working with Cinnamon Toast to complete this exercise. Please take a few minutes to visit our community engagement website HEAR and fill out the survey! Paper copies of the survey are also available at the Seaforth and Brussels Library Branches and can be submitted anonymously. The survey is available until August 23, 2024 at 8:30a.m.