New Brussels Logo

The logo for Brussels Ontario has been thoughtfully designed by hcreates inc. to reflect the essence and values of the community, as identified through a comprehensive community survey. These key points have been incorporated into this design concept:

History: Brussels has a deep-rooted past, and this logo concept pays homage to this cherished history. The image of the tree serves as a symbol of roots, representing the community's connection to its heritage and the strength it draws from its past.

Community Spirit and Interconnectedness: The image of the tree represents several themes that were highlighted in the community survey: life, stability, and strength. As a community, Brussels thrives and grows together, fostering a sense of life and vitality. The tree also embodies stability and strength, signifying the robust foundation of the community and its ability to weather challenges and support its members.
The placement of leaves and branches, along with the addition of circles within the tree, holds a profound meaning. These circles symbolize the people of the community, representing the unity and interconnectedness of its members. Brussels is a close-knit community where individuals, families, and local services come together with community spirit to support one another.

Nature and Conservation: The logo is an artistic replication of an actual photograph capturing a scene from Brussels. It beautifully includes the arched bridge, river, green areas, and walking trails, providing a representation of the conservation area's scenic beauty. Through this depiction, the logo showcases the community's profound commitment to preserving the environment and encouraging outdoor activities for all its residents to enjoy. 

Font Selection: The font used in the logo was carefully selected for its unique style. The soft and slightly serifed font conveys a sense of approachability and warmth, emphasizing the friendly and welcoming nature of the community. However, the font also exudes strength and stability, reflecting the resilience and firmness of the community's character.

Two Brussels logo concepts were presented to the community at the beginning of August 2023. A quick poll was created on Huron East Asks Residents and the #1 Logo Concept was overwhelmingly voted the favourite. There were some comments from people about not liking the chosen font, so the logo was again presented with three additional font options. The highest number of votes were cast for the final logo as seen here.